Agricool: Making Farming Cool, Smart & SexyRead All Posts
With many rural youth in the Philippines seeking greater opportunities in urban areas—and the nation’s farmers now averaging 57 years of age—farming is under threat across the country. Looking to breathe new life into an old profession, 2014 Laureate Global Fellow Cherrie Atilano co-founded Agricool. Working out of the Gawad Kalinga Enchanted Farm, a social agri-business, Agricool encourages the younger generation to pursue careers in agriculture-related enterprises. At the same time, it promotes reverse migration from urban to rural areas as a way of helping to sustain local development and ensure no one is left behind.
In this video, Cherrie describes the products Agricool entrepreneurs have created—from cheese to chocolate—and shares her vision for promoting farming, combating poverty, and feeding a nation.