Leveraging the power of cell-phone technology, Bridgeit improves the quality of teacher instruction and increases primary school student achievement in math, science, and life skills. After a successful launch in the Philippines under the name text2teach, the Bridgeit model was adapted in Tanzania in 2007 with a three-year grant from the U.S. Agency for International Development (USAID). In Tanzania, Bridgeit, known as Elima kwa Teknolojia (Education through Technology), is the result of a dynamic public-private sector alliance led by IYF and the Tanzanian Ministry of Education and Vocational Training (MoEVT). Through the program, teachers download video content using cellular phones, which are connected to TVs in their classrooms, allowing remote schools and communities to access a vast range of locally-developed or adapted educational content. The videos, designed to enhance existing primary school curricula, are paired with learner-centered lesson plans.