From 2007 to 2012, Bridgeit improved the quality of teacher instruction and increases primary school student achievement in math, science, and life skills by leveraging the power of cell-phone technology. After a successful launch in the Philippines under the name text2teach, the Bridgeit model was adapted in Tanzania in 2007 with a three-year grant from the U.S. Agency for International Development (USAID). In Tanzania, Bridgeit, known as Elima kwa Teknolojia (Education through Technology), resulted from a dynamic public-private sector alliance led by IYF and the Tanzanian Ministry of Education and Vocational Training (MoEVT). Through the program, teachers downloaded video content using cellular phones, which were connected to TVs in their classrooms, allowing remote schools and communities to access a vast range of locally-developed or adapted educational content. The videos, designed to enhance existing primary school curricula, were paired with learner-centered lesson plans.